New beer sells at £6.99 for half pint
A new beer which costs as much as a good bottle of wine is due to go on sale in shops.
At £6.99 for a half pint, the beer, called Dogfish Head World Wide Stout, is more expensive than the average brew.
But supermarket chain Safeway, which is exclusively stocking the brand, claims that, despite its beer origins, it is best enjoyed at the end of a meal in the same way as port.
Adding to the difference is the fact that the first batch is designed to stay at its best until 2010 and its alcohol strength is 21%.
Dogfish Head World Wide Stout comes from a micro brewery in the US state of Delaware.
The list of ingredients used to make it include chocolate malt, roasted barley, rolled oats and rice hulls, followed by a seven- month fermentation process.
The first bottles have begun arriving on the shelves at Safeway and will eventually be sold in 220 stores across the UK.
Safeway beer expert Glenn Payne said: "This is a beer that demands respect and is quite simply a testament to the brewer's art. It is as far from 'session drinking' as can be imagined."
Sam Calagione, from the Dogfish Head Craft Brewery in Delaware, said: "I do creative work - I formulate beers.
"It is an opportunity to express myself, to create something that has not existed before. Off-centred beer for off-centred people."
Wonder how much they'll sell ?, good job its got a long sell by date they'll need it.